Target-Focused Copywriting to Build and Grow Your Business
Direct response copywriting can be found everywhere in today’s world. But powerful, persuasive copywriting drives sales and return on investment for many of America’s most successful businesses.
My primary focus when starting a new project is not only getting to know my client and their relevant products and services, but even more importantly, getting to know my client’s prospects. I leverage that knowledge to connect and engage with those prospects through copy for website landing pages, e-mails, sales letters, and other forms of marketing communications.
Target-focused marketing is the key to identifying qualified leads, keeping their attention throughout the buying process, and retaining those customers long term.
Financial and Investment Markets
I’m an avid reader of many of the most popular financial websites and newsletters. I’ve also reviewed and/or subscribed to investment advisory products from Bernie Schaeffer, The Motley Fool, Agora Publishing, Weiss Research and I am a lifetime Alliance Member with Stansberry and Associates Investment Research. In short, not only am I passionate about reading and writing about financial products, but I know the target prospect extremely well – it’s me!
Business-to-Business (B2B) and Technical Markets
I’ve worked as an engineer, project manager and marketer in technical markets for over eighteen years. This is my core niche market and I thrive in it. With degrees in Aerospace Engineering and experience in engineering design and analysis and software development, my breadth of experience allows me to understand products and services from a wide range of technical fields. For additional information about my B2B and technical market services, please visit Happy Valley Technical.
The following services may be contracted individually or as part of an integrated content marketing strategy. Please explore the rest of Happy Valley Publishing for additional details about our services.
- Short- and long-form copy for direct mail or internet marketing
- Website audits and content development and management
- Business development services for technical and defense industry companies
- White papers, case studies and other B2B marketing communications
- Digital publishing – e-newsletters, blogs, e-brochures, e-books